You have read articles and posts by me saying how you can make significant changes in your business through making small incremental changes. The problem is that it’s not glamorous or sexy having focus and doing small things regularly. It’s much more cool launching a brand new initiative using a brand new bright shiny technology isn’t it?

… unless of course you have tried that a few times and didn’t get the results you were expecting. (see my previous post on the Hype Cycle)

In an attempt to make incremental changes appear more “alluring”, I will show you how to use this to fry fat and look fit and fabulous. (you can come up with some great headlines while reading magazines at the checkout counter at the grocery store!)

Seriously, who wouldn’t want to shed a few pounds?

I will reveal to you the best, easiest, most efficient way to lose weight in the whole wide world. Where you can EASILY lose 1 lb a week (up to 50 lbs/year)! Or lose up to 2 lbs/week or more.

No I’m not selling some weight loss product. No this is not some “magic pill”. They had one of those at the turn of the century. You would take one pill to start losing weight, eat whatever you wanted, then take a second pill when you reached your desired weight.

Pretty cool huh?

How did they do it? … the first pill was actually a tapeworm. It would eat whatever you ate and the pounds would drop faster than a fat boy falling off a cliff. The second pill was poison to kill the tapeworm! … not so cool anymore eh?!!

Instead, here’s the Engineered Marketing approach to weight loss…

• Pick a goal: Say you want to lose 10 lbs.
• Now some basic math: 1 lb is about 3500 calories.
• If you want to lose 1 lb per week. You need to burn off 3500 more calories than you take in on a weekly basis. On a daily basis that’s 500 calories per day (3500/7)

Now there are only 2 things for you to do:

1. eat 250 less calories per day
2. burn 250 more calories per day

To eat 250 less calories per day, read the label of what you are eating. If you drink pop (soda), cut out 1 can per day. If you eat 4 meals daily, reduce your intake by 60ish calories per meal – take one less forkfull of food. It is super easy to cut 250 calories when you read the labels on the food you’re eating. For me, the easiest way is to cut out my peanut butter and jelly sandwiches before I go to bed. LOVE PB&J!! (I don’t cut it out all the time, just a few times a week)

To burn 250 calories per day, walk for 45 minutes. A 130 lb woman walking for 45 minutes burns about 257 calories. A 170 lb man will burn about 336 calories.

Easy huh?

Don’t like walking, find something else. Here’s a simple calorie counter http://www.healthyweightforum.org/eng/calorie-calculator.asp

Me, I’ve lost 15 lbs in 3 months following this. I put 4 back on from losing sight of my goal so I re-focused on my goal and will lose 8 lbs over the next 2 months. Nothing glamorous. People are surprised when I tell them how old I am, they think I’m at least 10 years younger. Kinda feels good. You will get that too. Your energy will also go up and you might even start doing crazy things like a friend of mine who lost about 50 lbs and is now running half marathons and talking about doing a full marathon.

It’s simple. Anyone can do it. You just “gotta wanna”

No marketing analogies. You can probably find 3 or 4 solid lessons (they are there) from this simple story.

Oh,I still eat double doubles (hamburgers), I just compensate when I do.

Hope you enjoyed this.

Blessings