There is a massive shift in marketing that is going on. Well, several actually – AI, lack of people’s attention span, onslaught of marketers and competition, and the many platforms available to market your business and how they all work together.

These are major changes that need to be understood and embraced if you want to survive.

If you understand these, you will be miles ahead of the curve and you can be the 1000 lb gorilla. If you don’t, then struggles and feeling of helplessness will creep in as the market slowly slips away from you.

And if you know me, I’m a pretty even keeled guy and don’t like doom and gloom or “prosperity gospel” stuff.

I’m still an engineer at heart in many ways.

Back in 1986, as a young engineer I got to witness and take part in a tectonic shift in the manufacturing world. I was working for Ford Motor Company in Windsor Ontario and we had a big ribbon cutting ceremony.

We installed the first robot on the manufacturing line. A robot was now taking over and doing the work of a line worker. One less job.

People were saying it was just a fad, or it wasn’t going to work, or it won’t last, or it will mess up.

It didn’t. It was a massive success. Flawless performance and tremendous costs saved.

Not surprisingly, a short time after this experiment was over, robots were found all over the manufacturing plant.

Lots of jobs were lost. But that’s an inevitable part of business.

Seeing the success we had with our venture into robotics, many other companies followed suit. Soon all our subcontractors had robots. The ones that didn’t, well, it was impossible for them to survive and many went out of business.

Walk into any manufacturing plant today and you will see robotics and automation everywhere, it’s a normal part of life.

But while this change was going on, there were many lost lobs and many owners went out of business.

But some people not only survived this, but thrived.

Who?

The people that embraced technology. The engineers and the business owners that understood that this was the future and if they didn’t take advantage of it, someone else would. And whomever embraced this and made it work, they could own the market.

Fast forward to modern day and we see the same thing taking place in a different industry. But this time instead of robots, we see it with AI (artificial intelligence).

Just like robotics in the 1980’s, AI is beginning to take over today.

It’s already here on many platforms, and yet, it’s still in it’s infancy.

In the Auto Industry in the 1980’s, the Big 3 were Ford, Chrysler and GM. In the marketing world in 2018, the Big 3 are Google, Facebook, and LinkedIn.

Google is probably the leader with AI. Then Facebook. And LinkedIn is still in it’s infancy in many ways, and is coming out of the 1800’s. :)

If you embrace this tectonic shift in marketing and AI . . .

. . . if you are the market leader, then you can gain even more ground on the competition and leave them in your dust.

. . . If you are not the market leader, then this could be your chance to sneak up out of nowhere and blow past them.

Depending on the market, 99% of the market can go to 1% of the companies.

We are entering a new season of marketing.

Are you prepared?

Watch for my next email where I’ll tell you about the company Google bought for half a billion dollars (yep, $500 million). This company had no product, no profit, and they sat around playing Atari video games all day. But they had the future.

If you want to jump on opportunity, you’ll want to know about this. It excites the marketer and engineer in me!

Until then.

Blessings eh!

P.S. If you have a challenge in your business, we offer a free no-obligation 15 minute consultation where we will tackle and give you perspective on demolishing the #1 problem affecting your business. You can get more information here… Click Here

P.P.S. There are two options for working with me directly:

Option #1: Done-For-You

This is the crème-de-la-crème. If you are someone who is discerning and is used to getting the best, then this was created for you. You work directly with me and my team. We take you through the entire process and do all the hard work for you. We have an incredibly user-friendly system that will build your client acquisition system faster than you could ever do it on your own. I only work with a limited number of select clients at a time on this and you have to qualify. You can ask me any question you need and we’ll build something remarkable together.  Learn more here: https://www.chrisgoegan.com/Win

 

Option #2: Done-With-You

This is where we work together, either one-on-one, or in a small group setting, where we roll up our sleeves and work together with set objectives that you implement to build your Client Acquisition System. I only accept 10 clients into this program at a time and we have to make sure it’s a good match for both of us. Learn more here.