How to Win The Game Online And Dominate Your Niche – and do it for much less than your competitors

Warning: You are losing business if you are not on the internet and if you are missing any of these points.

A massive wave of companies and businesses are flocking to the internet in droves. We all know that’s its well past the fad phase and should be a vital part of your marketing.

Heck, you are probably getting your butt kicked by your competitors if you are not on or not doing it right.

If you’ve been on my site or getting my material for a while, you know that my goal is to see you win and the best way to do this is to empower you as much as possible.

The online game has different rules that very few people will tell you. Salespeople are commission based and won’t tell you the whole truth. Most consultants will paint pretty pictures and lack all the skills and knowledge you need to be successful.

I will hand you the keys to winning online

Let me tell you what typically happens when companies are going online.

First stop: The Keyword Candy Store!!!
People visit the keyword candy store and will pick out several hundred to several thousand keywords.

You can get very Googley-Eyed at the Keyword Candy Store. Many can look good.

For example, here’s a partial list of keywords people would be tempted to buy at the keyword candy store for home theatre…

home theatre review, home theatre speakers, home theatre sound, home theatre systems, home theatre system ,home theatre reviews, home theatre speaker, home theatre design, home theatre room, best home theatre, home theatre audio, wireless home theatre, 7.1 home theatre, home theatre setup, home theatre, home theatre stereo, 5.1 home theatre, home theatre subwoofer, home theatre surround sound, home theatre surround, custom home theatre, infinity home theatre, home theatre ceiling, 6.1 home theatre, jbl home theatre, home theatre set up, home theatre wall, rca home theatre, klipsch home theatre, 2.1 home theatre, thx home theatre, home theatre speaker placement, home theatre amplifier, best home theatre speakers, hdtv home theatre, home theatre furniture, home theatre seats, home theatre chairs, home theatre seating, home theatre mag, dolby home theatre, yamaha home theatre, home theatre projectors, home theatre projector, pioneer home theatre, onkyo home theatre, jvc home theatre, denon home theatre, home theatre receiver, discount home theatre, home theatre packages, buy home theatre, home theatre equipment, home theatre installer, 5.1 channel home theatre, home theatre sub woofer, home theatre sound systems, home theatre sound system, home theatre subwoofers, bass home theatre, home theatre watts, home theatre dvd player, high end home theatre, home theatre audio system, home theatre hifi, hdmi home theatre, cheap home theatre, home theatre speaker systems, home theatre speaker system, home theatre system review, best home theatre system, wireless home theatre systems, home theatre system reviews, home theatre receivers, best home theatre systems, home theatre reciever, hd home theatre, kenwood home theatre, home theatre screen, home theatre amplifiers, home theatre installation, jamo home theatre, home theatres, used home theatre, home theatre signs, boss home theatre, home theatre sale, compare home theatre, home theatre center, inexpensive home theatre, home theatre bundle, home theatre bundles, advanced home theatre, affordable home theatre, at home theatre, complete home theatre, expensive home theatre, good home theatre, home theatre company, home theatre computer, home theatre concepts, home theatre control, home theatre cost, home theatre direct, home theatre help, home theatre how to, home theatre images, home theatre network, home theatre picture, home theatre price, home theatre prices, home theatre products, home theatre sales, home theatre software, in home theatre, my home theatre, simple home theatre, which home theatre, home theatre package, top 10 home theatre, pc home theatre, 3d home theatre, gary home theatre, home theatre fan, home theatre companies, home theatre gallery, home theatre pcs, modern home theatre, home theatre spot, home theatre computers, free home theatre, home theatre for dummies, home theatre troubleshooting, epic home theatre, home theatre supplies, artistic home theatre, home theatre magazines, home theatre colors, home theater, home stereo, home theater equipment, home theater reviews, home theater audio, home theater speakers, home theater system, home theater review, home theater setup, home theater systems, home theater store, home audio, home speakers, home theaters, best home theater, surround sound speakers, surround speakers, surround sound systems, surround sound system, surround sound, speakers, speaker, home cinema, home theater package, buy home theater, home theater accessories, home theater installer, home theater surround sound, home theater system reviews, home theater speaker system, home theater speaker review, rca home theater system, wireless home theater, speaker home theater, home theater sound system, home cinema systems, best home theater system, home theater sound, home theater audio system, home theater designs, custom home theater, high end home theater, 7.1 home theater, home theater design, home audio speakers, best home theater speakers, home theater projectors, home theater rooms, home theater furniture, home theater room, home theater decor, home theater seating, custom home theaters, audio video, wireless surround sound systems, wireless surround sound system, wireless surround sound speakers, surround sound wireless, 7.1 surround sound, surround sound installation, cheap surround sound, home surround sound.

Note: this is only a partial list. There are only 200 listed here. You can very easily get 200 – 2000 more.

And if you are starting with or SEO/SEM, where do you start? Which ones do you start with??

Someone smart could reduce this list down to less, say it’s 50 or 60. Again here are the big questions…

1. What ones do you start with?
2. What are the money ones?
3. What if you start with the wrong ones?

If you can’t answer these correctly, not only would you lose money, you would also lose valuable time to your competitors.

It takes anywhere from 2-3 months to start making progress and can take up to 6 months to get on page 1 with SEO and SEM. If you start with the wrong keywords, imagine how much that would suck getting ranked on the first page only to find that you aren’t making any money!

That would suck!!

… ever hire the wrong people or take ads out in the wrong places? How much fun was that??

Same thing here.

Now imagine the opposite…

Imagine doing heavy testing in a real short period of time (1-2 months) and have the “Money Keywords” that….

• There are lots of traffic on
• Are being converted into sales
• Avoiding, eliminating or dealing with prospects that are tire kickers
• Easily be converted into purchases (or phone calls, request for quotes, etc.)
• You can use them to eliminate price shoppers
• Will separate you from your competition so you become the only choice for your customers
• Will speak your customers language and instantly endear them to you
• Where you can immediately prove that you can make money off of them

The main focus of the first part of keywords is to find the money keywords and make sure that you can profit from them. For example, once you prove that for every $1 you invest, you make say $2.27. Or whatever the number is, once you are profitable, then you crank up the SEO & SEM.

The BEST way to do this is with Adwords

When going online there are 3 things critical to your success. The first is getting traffic that we already touched on using Adwords. And you don’t want to start with all of them, if you want fast results, there are things you need to know.

Understanding keywords and Adwords is only one part you need to know. There are really

3 Keys Critical to Winning Online:

To be effective online, you MUST incorporate all 3 areas of focus – traffic, conversion and profitability. And just as importantly, it must revolve around the type of client you want to attract.

ANY deviation from this gives feeble results and doesn’t work.

Most businesses fail to make the gains they could online because they do not understand what to do and how to do it. To win online, there are 3 main points that must be mastered:

1. Traffic
2. Conversion
3. Profitability

You must incorporate all 3. To leave one out is a waste of time, money and energy.

Traffic is people seeing your ad and clicking on the link to go to your site. Traffic is best determined by starting with Adwords. The Internet and Google operate with keywords. Keywords are the search terms that people type in. Adwords will eliminate massive waste vs. starting directly with SEO/SEM.

Conversion is people taking action and clicking on your ad, website or it can be what they do after clicking on your website. Conversion can be making a purchase, filling out a form or calling for an appointment. A more advanced technique of using a free report to separate you from the competition might be good to use on this project. Your website and the salesmanship on the website make all the difference here.

Profitability is, well, you know… if you are making money.

If you don’t focus on all 3, you will waste your time, money and energy. Focusing on all 3 will allow you to quickly dominate your market and become top dog.

All 3 areas MUST operate hand in hand. It must be congruent and it must be done in the right order using the right words and message.

We talked about keywords and Adwords to get traffic and how vital it is to do it a certain way to eliminate waste and win faster.

Now let me explain conversion. Conversion plays a huge role regarding Profitability…

Conversion and The Secret To Dominating Your Niche:

Here’s the million dollar question when it comes to conversion…

If you got a call from a client interested in your product, would you have a graphic designer or website designer run the lead?

OF COURSE NOT!!!

Then why the heck would you have a graphic designer, website designer, or anyone that knew nothing about sales develop your online sales message??

Here’s a little know fact: your website and the pages on your site are your online sales people.

The page must do the selling for you until the prospect engages you live in person. Then the sale is handed over to the sales person.

You are losing massive amounts of business if you are having a designer make the pages on your site.

When I’m live in front of people, they usually say something like “Holy crap Chris, I get it. I’ve had it all wrong.  I don’t want my designer doing the selling for me”

My point here is that every market has different specifics about them.

• Different buying languages and ways they like to be talked to
• Different tones
• Different ways they like to buy

And if the person doing your site hasn’t spent years successfully selling, they haven’t got a clue and it’s costing you money.

In order to be an expert at what you do, you need 10,000 hours of practice in your field. That’s 10,000 hours of learning, testing, proving and refining.

You have this, you are an expert.
You have this in your business. I have it in mine. I have over 20,000 hours in sales (also have another 10,000+ in marketing and advertising). I love being in the trenches. I love mucking it up.

Plus I have over 20,000 hours in engineering. Engineers are notorious for doing things right. For being cost conscious with accountability to bottom line profits. For minimizing waste and maximizing efficiencies. For being unique, creative and thorough.

Sales, marketing and advertising people are notorious for being top line focused and wanting bigger sales easier.

Combine these 2 disciplines and you have a marketing dream come true.

That’s what I bring.

Well, I actually bring more… I am also an Ironman – so I bring determination, focus and endurance to helping my clients win.

Plus I love family, value relationships and my real pay is seeing people win. Life’s too short not to.

So, if these speak to you, if you feel a connection, if you like what you are seeing, and if results are important to you at the end of the day, then hands down, I’m your guy.

The Engineered Marketing and Iron Mindset Approach:

The approach I take is unique and proprietary. It is comprehensive and thorough. It is designed and engineered for one reason and one reason only: to help you accomplish your goals faster and easier.

It is complex, and yet it is very simple.

Here’s where it starts.

Identify your ideal prospect and clients.

You have heard the 80/20 rule, or the Pareto Principle. Where 80% of your profits come from 20% of your clients.

Take this one level deeper… where 80% of THOSE profits come from 20% of THOSE clients. If you do the math it comes out to 64% (80% x 80%) of the profits come from 4% (20% x 20%) of the clients.

To make it easier, the rounded math works well. Meaning…

50% of your profits come from 4% of your clients!

The key to winning online is to determine who the 4% clients are.

Picture a dart board or an archery target. There is a bulls-eye and the rings around it. Your ideal client represents your bulls-eye client.

For every business, these are the best clients to work with. They pay more, are easier to work with and appreciate what you do for them.

On the dart board, here is how I define the rings:

Bulls-eye – these are your ideal clients, they love everything you do and will make up reasons to buy from you. – 50% of your profits come from these

1^st Ring – 80% of your profits come from 20% of your clients. These are the 20%’ers. They are highly attracted to you and want to work with you.

2^nd Ring – they like you, are attracted to you at some level and are drawn to inquire more

3^rd Ring – they agree with some things you say and disagree on others. You are of enough interest to them that they may hang around for a while and might contact you

Beyond the 3^rd Ring on a dart board doesn’t score you any points. Same story here. Don’t invest time with these.

We start by analyzing who your Dead-centre Bulls-eye Prospect and Clients are. This is what everything we do revolves around.

Important Point: In face-to-face sales we have the ability to maneuver at will. On the internet, your sales person – which is your website – is static. The words can’t change depending on who is looking at it.

That is why the focus must be on your Dead-centre Bulls-eye Prospect and Client.

Get it?!

We center everything around your ideal prospect and client. We then develop Traffic, Conversion and Profitability to dominate your niche with the following gameplan:

1. Define ideal prospect and client
2. Gather candidates for keyword dead-centre bulls-eye
3. Determine what % of searchers on this keyword are likely to be qualified according to our definition
4. Get Broad Match Cost & Volume Estimates For Each Keyword Area
5. Use the data to determine the highest score and pick highest score as the winner!
6. Determine volume for each keyword & eliminate useless ones
7. Comprehensive competitive research to see what they are doing and what they have done – success leaves tracks, the opposite is also true – we will research and examine both
8. Identify your single most important competitor
9. Perform an Adwords Pay Per Click (PPC) X-Ray on Your Single Most Important Competitor and others
10. Review your competitors online sales process
11. Develop content that your bulls-eye prospects will drool over
12. Develop Landing Pages for your bulls-eye prospects

And with Engineered Marketing, there are spreadsheets and formulas used to increase results and predictability.

And if that’s not enough, here is a Top 10 List of other things we will incorporate:

1. Put Keywords in narrow silos
2. Peel and stick your top 20 keywords
3. Relentless split testing of ads
4. Thorough list of negative keywords
5. Landing pages that match the ads and keywords
6. Savvy geo targeting
7. Nailing the #1 unmet need in your market
8. Separating search from content
9. Conversion tracking
10. Refine content

You will know how profitable keywords are and can then start with SEO/SEM.

Bottom Line

You don’t need to know any of this stuff. I do.

My focus is to meet your objective. You supply the objective, I take care of the details to get you there.

When we are done, you will have trained sales people (your website/landing pages), a short list of money keywords and the data supporting them. You can then do SEO/SEM with confidence knowing you are eliminating wasting time and money and maximizing your investment and return in the fastest time possible.

We will focus on 3 things:

1. Traffic
2. Conversion
3. Profitability

And all 3 will rotate around your ideal, dead-centre bulls-eye prospect/client.

Time to complete: Approximately 2 months
Time to be on the web: Approx. 1-2 weeks

It comes down to this:

1. How badly do you want to stop losing to your competitors and start getting business online?
2. How much is one sale worth to you and how many sales do you need to make?
3. Are you ready to get fixed?

To Request a Free consultation to get straightforward, no B.S., powerful information to help you win online, call Chris at 714-553-2982 or email me at Chris@ChrisGoegan.com and say “I want to get fixed”

Note: What happens next… after you request your consultation, we will get in touch with you within 48 hours to book your time. You will receive a pre-meeting questionnaire to help us better understand your situation before we talk. This will help us make the best use of both our time together. We do not do cookie-cutter generic approaches. Everything is hand tailored, custom designed and engineered to give you the best results for your unique situation. You are special and unique and deserve to be treated that way.

I look forward to working with you.

“Chris Goegan is one of a kind!
He has a tremendous creativity that actually works for his clients.
That means powerful bottom line results regardless of industry segment!!!
His energy and passion for his work is unsurpassed and you get a hell of a lot more for your investment than you’ll get from ANY other source.
I’ve worked with a lot of support services professionals and organizations in the past and none are willing to guarantee their results like he does!
If you’re looking for no-nonsense creative solutions to your business challenges you should hire Chris.
If you’re looking for ‘business as usual’ don’t bother. If you work with him, your business will soar!”

Doug Bender, President & CEO , Paladin Consulting Services, Inc.

Be great eh!
Chris.