Is Your Email Marketing Leaving Money on the Table?

One of the most underutilized marketing tools in businesses these days is the use of emails.

If you have 5000 people on an email list and you increase the effectiveness of your results by 5%, then you will have 250 MORE people that want to buy from you. Multiply 250 x how much a customer is worth to you. That is how much money you are leaving on the table. Do I have your attention?

Want to take it off the table? (duh, of course you would!)

Ok. so how do you do it?

…. with effective email marketing.

Let me tell you a story…

I suffer from a case of a constant conundrum. In my professional life working with clients, I like to be bottom line pure information. In my personal life, I like to play, goof off, have fun and tell stories, especially with my wife and 4 kids.

So what’s the conundrum?

Someone told me a long time ago that “people buy from people”. If the whole relationship I have with my clients and my email list is purely professional, then how much of a relationship do I have?

If I’m so focused on facts, figures and “how-to’s” (all important) that I forget to be personable with clients and my email list, then a relationship is NOT created.

I recently had someone say to me, “I wanted to work with you because of the pictures of your family on your website. You look like a nice guy that knows his stuff.” People will come to you for your knowledge and stick with you for the substance of who you are. (That’s how it is with dating and marriage too isn’t it?)

Shameless confession, I used to write a weekly email newsletter diligently for years until I got burnt out. It was great at the beginning because I started by telling stories and entertaining while educating. Then I switched to “How to’s”…

• How to double the number of leads from your website with one strategy you can implement in the next hour
• How to get a continuous and never-ending flow of high quality leads to your professional practice for $20 each
• How to – ugh, if this is all you do you will get burned out too!!!

I got tired of the how to’s. I got burned out. I wasn’t having fun. I was beginning to feel like a mechanical robot.

And when I was doing purely “how-to’s”, the feedback and comments I got dwindled significantly – you could say it fell faster than a fat boy falling off a cliff! :)

… meaning – the people I was emailing got burned out too.

To make your email marketing effective, yes, have pitch content, have “how-to’s”, and please, please, please, please, please have the personal touch.

When you do this, you will be pleasantly surprised at how your sales (and enjoyment) will increase.

To your success,

Blessings eh!

P.S. Opt-outs are ok. They will happen. If people opt-out because you are being who you are, then why would you want them around?