My Blog
Marketing insights for your business
When you read that headline your first two reactions should be: 1. Ouch!! and 2. Hey I’d like to have 1800 people registered for a webinar! There are 2 big lessons here, so pay attention. I’ll also tell you why I wrote this post. Getting 1800 people to sign up for a webinar was no […]
One of the most underutilized marketing tools in businesses these days is the use of emails. If you have 5000 people on an email list and you increase the effectiveness of your results by 5%, then you will have 250 MORE people that want to buy from you. Multiply 250 x how much a customer […]
Last week Google announced that they knew what was best for your business by saying that they were going to take control of your Adwords account by changing how your ads show after only 30 days. (If you missed it click here: https://www.chrisgoegan.com/changes-at-google-what-you-need-to-know/) My comment was that it seemed like “more government” and “big brother […]
Google is changing things up (again!). If you’re not used to them changing the game you had better get used to it. They are a moving target and they will continue to change. Love ’em or hate ’em they remain a powerhouse for filling your business with leads and sales. Google has recently made changes […]
Ok, it’s that time of the year. You know the drill. 2011 is done and 2012 is starting. So you reflect on 2011, if you hit your goals, what you did right, what you did wrong. Yada, yada yada. And all this is good but if your goals don’t excite you, then it is b-o-r-i-n-g […]
In the spirit of Christmas, here’s how the story of the Nativity might be told today through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon… My favorite part is where they hit the “Avoid Romans” button on Google Maps. Must be a new feature. :) Hope you and your family have a very […]
I’m in the mood for a good rant today… Tell Me Lies, tell me sweet little lies ~Tell Me Lies, Tell me tell me lies~ Oh no no, you can’t disguise ~You can’t disguise, no you can’t disguise~ Tell me lies, tell me sweet little lies It’s a song by Fleetwood Mac called “Tell Me […]