What Numbers Should You Measure In Your Business? One of the keys to growing your business is in knowing your numbers. With a background in engineering, sales and marketing, I love systems, and I love numbers. Why? Because if you can measure it, you can improve it. There are very few businesses on the planet […]
Look at the picture, can you see it spinning? It’s an illusion. Much of marketing today is an illusion. It’s a façade. Recently, in a private discussion, a client said: “My business has so much potential. I love what I do and what we bring to the market is incredible. But it’s gotten more competitive, […]
According to the U.S. Census Bureau in 2013, 409,000 businesses were born, and, in the very same year about 400,000 died. Why? Why do so many fail? One of the big reasons is that business owners don’t have a grip on their marketing. There are THREE questions most business owners are unable to answer: 1) […]
There is a massive shift in marketing that is going on. Well, several actually – AI, lack of people’s attention span, onslaught of marketers and competition, and the many platforms available to market your business and how they all work together. These are major changes that need to be understood and embraced if you want […]
Are you on the verge of doing something spectacular? I have been thinking about this a lot from conversations I’ve had with several clients. Imagine for a moment if you got focused. Take whatever it is that you do best – take the product or service you are selling, that you’ve worked so hard for […]
Many people are looking for the homerun when it comes to their marketing. Sometimes it happens right away, more often it doesn’t. Here’s a case study where something spectacular happened for a client that had no list, no market and no time. The work involved to do this: Was NOT glamorous Did NOT involve any […]
A number of years ago my entire life and business staggered, toppled and then collapsed. I picked up the phone and called a dear friend whose advice I cherish. “What do I do? I lost my business, my cash reserves are gone and we have to leave our house.” This is NOT how it’s supposed […]
