For good people who aren’t having the impact they want, aren’t making the money they should, are working too hard, and are ready to grow and scale. . .
Engineered Marketing 5 Day Workshop: “How To Build the 3 SYSTEMS That Consistently Deliver Leads and Sales on Any Platform Without Chasing the Latest Social Media Fad, Funnel or Traffic Technique”
“If Trust Is Important To You” . . . Michael E. Gerber
“If Chris Goegan isn’t the answer to everyone’s prayers, he’s been the answer to mine! I’ve never worked with a more enthusiastic, capable, resourceful and productive guy. And we’ve been in business for 30 years! Best of all, Chris always keeps his word! If trust is as important to you as it is to me, then by all means, give Chris a try as I did. Then you’ll be up here touting his wares!”
Michael E Gerber
His mega best-selling book “The E-Myth Revisited” is listed on the top 10 books billionaires read. Look for his new book “Beyond The E-Myth”
In this 5-day workshop, I’m going to show you how to grow and scale your business. You will learn how you can get leads and sales off of any and every platform. Not just that, I’ll show you how to build the SYSTEMS to deliver those leads and sales. You won’t have to be the magic all the time. No more chasing the latest fad, social media, funnel or traffic technique. At the end of 5-days, you will have an actionable plan for growth.
Perfect Prospects. Perfect Positioning. Perfect Process.
Who Does This Work For? Engineered Marketing works for consulting businesses, local service businesses, professional services, contractors, coaches, consultants, membership businesses, and ecommerce. Here’s the determining factor: IF you have a business where education helps you close deals, and IF you sell value add (not the cheapest), then this can help you.
Your business isn’t producing at the level it should. You have a great product or service, and if more people knew about you, then business would explode.
The problem is, you don’t have enough leads and sales.
So you research, read articles, watch videos, hire people and buy courses, but nothing has worked like it should. You tell yourself: “If I had enough leads, I’d have enough sales. I need more leads.”
But there’s a deeper problem, your marketing and sales aren’t working. You don’t have a marketing system that delivers a continuous and scalable flow of leads and sales that doesn’t require your time.
So you have to scramble and do everything.
If your business depends on you to do everything, you will never be able to scale it. You need systems. You need growth systems.
“I’ll never create a business in the same way ever again. It has intrinsically transformed the way I look at business. It is an incredibly precious asset to have these tools and knowledge.” ~ Shayna
“I will use this for the rest of my career.” ~ Katharine
“For anyone who is serious about building a business and wants to own their market.” ~ Shirley
“I’ve taken what Chris has shown me and turned it into 6 figures initially and then 7 figures.” ~ Ken
Over the last 25 years, I have worked and developed systems that bring perfect clients on a consistent and metered basis. It has worked time and time again.
It’s called Engineered Marketing.
It has worked with industry and thought leaders in numerous fields. It has worked with the best of the best, and the smallest of the small.
It works with every traffic platform to get you:
- More and better customers
- A plan to get you to the next level and then the next level, and the next
- Confidence that you can do this
If you keep doing what you’ve been doing, will your business scale to the level you want?
To grow, will you have to work long hours and be a slave to your business?
Are you done spinning plates for the same meager results?
Or would you rather have a business that works for you, delivering you the results you want?
You’re either going to work hard driving leads and sales, or you’re going to have a system deliver you all the leads and sales. Both take work. One will drain the living life out of you, the other will set you free.
If you don’t have a system, then:
- You will have to do everything
- The urgent will always rule over you
- You will never have sustained growth
- You won’t be able to hire people
- Your business (and bank account) will be a perpetual roller coaster
- You’ll always have to hustle and will forever be stuck on the hamster wheel
- When you’re alone with your thoughts, you won’t be excited about your business
- You will become frustrated and burnt out
- You will look around at others and feel like you’re being left behind
I’m Chris Goegan. I help scale 6 figure and 7 figure businesses and I’ve created a methodology called “Engineered Marketing” that has worked for 100’s of private clients. I want to share that with you. I’ve been doing this for 25+ years.
Marketing Success = Engineering + Systems + Salesmanship + Data Feedback Loop
I spent a decade as an engineer building high volume manufacturing systems, a decade in the trenches doing sales, a decade+ in marketing. I’ve personally worked with hundreds of business owners in 100+ industries, interviewed thousands more, worked with thought leaders, industry leaders and the smallest of the small.
I’ve put tens of millions in the pockets of small business owners in the last 10 years. I built manufacturing lines for Ford Motor Company to make 1 million engines defect free every year. I’ve got parts I engineered and built that are in the International Space Station. I’ve made over 100,000 cold calls in sales and hated all but 3 of them. I’ve done an Ironman.
What I found is that this background created the perfect combination of strategy and skills for my Engineered Marketing System.
But the thing I’m most proud of is my wife and 4 kids and our black lab “Scout”.
I’ve seen and learned a few things over the years.
But when it comes to marketing and sales, here are the biggest things I’ve seen stopping growth:
- It’s way too complicated
- It’s way too overwhelming
- It takes too much time
And add to that, people are sold a bag of hyped-up goods and false expectations.
It annoys me seeing good people being taken advantage of.
How many programs have you bought? How many YouTube videos have you watched? How many articles have you read?
And yet here you are, reading this page.
A frustrated client confessed to me “When I try to run a marketing campaign, I get excited about the possibilities and then it crashes and burns and here I am frustrated again“
A few months after applying Engineered Marketing, his business has multiplied.
So what changed that allows him to now do more of what he loves and less of what he hates while his sales increase?
I’m going to show you exactly how we did this on a 5-day workshop.
In a nutshell, here’s what usually happens every time to business owners when they start running campaigns:
Many try Facebook, or Google or LinkedIn or some foolproof funnel, or they read some article from some “guru” or bought some course thinking they’ll run a campaign and will be magical, but instead of clicks and sales they experience nothing. Zilch. Nada.
. . . Leading you to believe that the tactic doesn’t work
However, that’s not really the case because . . .
When we use my Engineered Marketing Methodology, with the same traffic platforms that previously didn’t work, they experience growth and a revolutionary transformation in their business.
I have seen companies grow like one who doubled from 7 figures to 8 figures in just one year while cutting $2 million in expenses – and doing this with only a part-time worker.
Or another small business that was stuck and created $135,000 in sales to a cold market in 6 weeks.
Engineered Marketing works differently than the latest traffic or funnel scheme.
Why?
Because we’re not building funnels.
We’re building something better, something more powerful – Growth Systems.
When you understand how to engineer, design, build and scale marketing systems, and have a process to smoothly and seamlessly build trust with your prospects and clients, and take them through every step of the journey . . .
. . . we experience phenomenal growth and deeper bonds with our clients because we build trust in a very effective way.
. . . and if you can do that in a way where systems do all the hard work, then you can scale your business as big as you want and as big as the market will support.
But Engineered Marketing only works if you are out to serve your market and truly help them.
If you don’t engineer your marketing and build trust based on educating them, then you’ll experience more frustration over yet another failed marketing scheme and won’t experience the true freedom and joy from having a business that finally does what you always believed it could someday do.
There is a better way . . .
This is why I have put together a 5-day workshop that will walk you through exactly how we use Engineered Marketing to get our clients more leads and sales.
We do it this way, every time, over and over again.
If you want to learn Engineered Marketing that will help you grow your business to the next level,
. . . then register for our 5-day workshop and I will reveal how you can use Engineered Marketing to get more leads and sales.
Why I’m Doing This
Up until now, I’ve only offered expensive high-end consulting and done-for-you services for private clients. I’m going to show you what is working in the trenches in this economy right now.
You see, I like helping people. I like to see people win. I want to make what I do available to more people. I see a lot of the junk and bright shiny objects out there with no substance leaving people with yet another heartbreak from false expectations. I want to see people win. I want to see good people win.
And with consulting, I can only impact a few people at a time. That’s why I’m taking what I’ve tested and refined over the last 25-years and teaching it to you. And then if you choose, you can continue and build the systems you need to get you to the growth you’ve been desperately desiring.
Let’s Simplify EVERYTHING!!!
If you feel like you have a Ferrari or Lamborghini laying in pieces in the garage, I’m going to go over how to put it all together.
“I Have This Feeling Of Wow, My Site Looks Great, My Marketing Software Works, My Advertising Works. I Have This System Where They’re Intertwined Together And They’re Beginning To Pull In Leads, And Those Leads Are Sticking. All This Work I’ve Done For Years Finally Has A Purpose.”
My Engineered Marketing Methodology is what brings it all together.
There are hundreds of things you could be doing – SEO, social media, Google, Facebook, Instagram, LinkedIn, Videos, YouTube, webinars, free giveaways, quizzes, evergreen systems, video marketing, affiliate programs, referrals, magazine ads, buying email lists, email blasts, paid ads, Snapchat, Tik Tok, Display Network, Search Ads, Bing, sales funnels, Google Analytics.
There are others you are wondering about – ad targeting (Facebook, Instagram, others), how do I target specific groups, people, or pages followers. Look-a-like audiences. Format for a killer webinar. Sales funnels – how to create them, which platforms to use. Email automation – which platforms to use, how often to send mail. Payments – who to choose and how to implement. Contacting blogs, magazines, influencers – How to best market to these outlets – there are so many things.
While those are important,
There Is Only One Process to Engineer. . . And 3 Systems to Build Out. No Funnels Necessary.
I will share this in the Workshop. It will forever change how you look at your business and your marketing.
Important:
This is the Pre-Course to a 3-month program where we take these strategies and concepts and build it out in a step-by-step “learn and do” workshop over a 3-month time.
This 5-day workshop will give you the important fundamental principles needed.
If you want help implementing everything and building these systems out, we will do it together in the 3-month program. It’s not theory, it’s hands on learning and building with live feedback. We go over the lesson for the day and then roll up our sleeves and do the work to implement.
Business owners taking the 3-month program said I should rename it to “The Last Course You’ll Ever Need”.
Whether you take the 3-month workshop or not, this 5-day workshop will help you.
Regardless, I promise you will see marketing and sales in a completely new and different way.
So that’s why we’ll start with this risk-free, $147, 5-day workshop.
If you don’t like it, or you don’t think the course was worth it, let me know within 30 days of purchase and I’ll refund you your money.
I’m confident in the material. It’s what I’ve used, developed and refined over the last 25+ years of hands on growing and scaling businesses.
Here’s what we’re going to cover in this Engineered Marketing 5-Day Workshop:
Day 1: Scaling and Perfect Prospects
⌲ What industry and world leaders are doing to get ahead in this economy
⌲ Self Assessment: The 3-minute test to determine how scalable your business is
⌲ The 4 Paths – the roadmap to scaling markets
⌲ How to progressively grow markets
⌲ Getting Perfect Prospects to Come to You
⌲ Positioning – Standing Out In A Crowded Market So You Are The ONLY One Your Market Wants To Work With
⌲ The biggest mistake that stops growth that virtually everyone is making – and how to use it to your advantage
⌲ Why your vision matters to your market
⌲ Q&A
Day 2: Systems – Creating The Most Powerful Growth Engine In Your Market
⌲ Why funnels don’t work and why systems are king
⌲ CWH Systems – The Only Three Systems You Need – If you can do this, you can own your market
⌲ Vision, Values and Brand – three of the most overlooked factors when growing and scaling a business that can ruin all your hard work
⌲ How systems can free up 10 – 20 hours per week
⌲ How systems create consistent and growing income
⌲ How to use CWH Systems to create deeper bonds with your perfect prospects
⌲ Q&A
Day 3: The Attention Amplifier
⌲ What the attention amplifier is and how it will affect everything you do
⌲ How to build relationships with cold prospects if all they give you is 1 second
⌲ Engaging perfect prospects – the right way and the wrong way
⌲ How to gain more and more attention
⌲ The ONE Process to Engineer That Will Solve All Your Marketing
⌲ The Greased Slide – what it is, why build it, and why prospects will love you for it
⌲ Trust – the new currency in marketing: How to create and build trust
⌲ Education based marketing – how you can impact and help more people, and why this is so important right now.
⌲ Why authenticity matters and how to be authentic and create deeper more lasting bonds
⌲ Q&A
Day 4: Launching It
⌲ The best way to launch a new venture – this will change how you look at business and get you to growth quicker. It’s not what you think either.
⌲ How to know if something is working and if it should be scaled
⌲ Viability – why this is so important and how to know if you are viable
⌲ The most important metric to know when launching your product or service
⌲ Funnels vs systems
⌲ CWH Systems
⌲ Using B.M.E. and L.E.A.D.S.
⌲ The Prototype – the right way to use prototypes and why it will become your new best friend saving you from months or years of wasted time and saving you from wasting thousands of dollars
⌲ Traffic sources – how to pick the perfect traffic source
⌲ Q&A
Day 5: Scaling for Massive Growth
⌲ The Data Feedback Loop – what it is and why it will separate you from everyone else
⌲ How to Analyze if what you’re doing is actually working
⌲ How to know what part of your business to scale
⌲ The step by step method for scaling any market
⌲ The Three Stages of Growth
⌲ The Tipping Point – this is where things get really fun – I’ll go over what it is and how to know when you’re there
⌲ Massive growth – the shortcuts to getting to massive growth quicker
⌲ Q&A
Bonus:
At the end of the workshop, I’m going to give you an actionable plan for growth and tell you what you should work on next.
And if you are engaged during the 5 days, I will give you the opportunity to get a personal and private assessment of your business to show you the biggest opportunities you should focus on.
Here’s What People Have Said:
“If Trust Is Important To You” . . . Michael E. Gerber
“If Chris Goegan isn’t the answer to everyone’s prayers, he’s been the answer to mine! I’ve never worked with a more enthusiastic, capable, resourceful and productive guy. And we’ve been in business for 30 years! Best of all, Chris always keeps his word! If trust is as important to you as it is to me, then by all means, give Chris a try as I did. Then you’ll be up here touting his wares!”
Michael E Gerber
His mega best-selling book “The E-Myth Revisited” is listed on the top 10 books billionaires read. Look for his new book “Beyond The E-Myth”
Doubled Business to $10 Million. Saved $2 Million in Expenses.
“Working with Chris Goegan has been an amazing experience for us. As a small business, often we don’t have the time and manpower to focus on creating marketing strategies and systems. Chris has helped us to focus on our marketing message in a very strategic way and keep track of our progress. With the simple method of test, track, repeat we have seen growth in many areas such as sales, lead generation, and web traffic.
Chris has really helped us, and I would recommend him to anyone!”
Tim’s business doubled in sales crossing $10 million for the first time. At the same time, he also reduced his marketing and advertising costs by $2 million, adding this number directly to his bottom line. This was done in just one year with a part-time marketing person.
Timothy K. Lynn
President & Chief Executive Officer, NIR Roof Care, Inc.
Added $135,000 in 6 weeks and then 7-figures
“I added $135,000 in new sales within the first 6 weeks. $50,000 came in the first week. But even more cool, I kept up what you went over and it’s producing $7 figures for me. Every time I need help, you’re there. Thank you.” Ken Appleton
Warm leads and a better conversion rate
“In the past sales have been 90%+ cold calls. I have implemented your growth program so that our sales team has warm leads and a better conversion rate.” Jeff Cooper
Hit $20 Million
“My business grew from $4 million to $20 million in 18 months. I’m glad I went through your class, it paid off. Yes, I would recommend it, but only if you want to grow.” Jacob Hill
The Single Most Important Missing Piece Of My Business
I was listening to week 4 recording. “!! Unbelievable how much you challenged me and orchestrated the whole thing. You guided me to the one single most important missing piece of my business to get to the next level. You planted the seed and I delivered! Just to re-live the process of creation again, it is so cool how it took shape and form. I could have never done this without you! You pushed me to the edge and I feel I can fly! That is real stuff! I have said it and I will say it again! You are the best!
Thank you!!
Sabrina Gagnon
The Results With This Approach Are Astonishing Long Term
Like you, I’m an engineering graduate. I understand that you don’t just start a mechanism instantaneously and expect it to work at peak performance right away. Momentum needs to be built. You need some little successes before you can have medium successes, and then big successes. With that in mind, I set my income objective for the first year at a modest level. I’ll meet that objective.
I believe in the long term. I don’t like living, breathing and existing for short term successes. Never have liked it. It doesn’t solve any issues, it just is typically patchwork. I prefer sustained, and long-term growth. Where you develop focus and go after it with wisdom, hard work and determination. Yes, adjustments, course corrections and fine-tuning are all part of it, as is personal transformation. The results with this approach are astonishing long-term.
~ Ian Wilson
Note: Ian went on to keep applying what he learned. The result: he hit his goal, reset it, hit it again, reset it, hit it again, and he just keeps going. I love getting the email updates from him! I’m so proud of what he’s done. He’s also hit weight loss goals and has stronger relationships with his wife and kids. Who would have thought that would all start happening when he got clear on what he wanted and the direction of his life, and took action on a clear plan?
Learned More in 3 Hours Than I Did In The Last 18 months
“I’ve spent $26,000 on business coaching over the last 18 months but learned more in 3 hours with Chris about growing my business! In just minutes he gave me a clear path to double my business and give me so many options on creating a lifestyle I love. Ignore this guy at your own peril.”
~ Sean Mysel
Signing up for this training is by far the best decision I have made in the last ten years.
“I run an online digital marketing business for the Hispanic audience and noticed I had a large strategy gap that was affecting my sales and conversions. Under the instruction of Chris Goegan I was able to understand, clarify and reorganize my marketing strategy in a way that my message is more clear to my leads, and lowers my client’s acquisition costs by half. Now I have closed the strategy gap and my business is booming. This training was definitely the missing piece of the puzzle. Thank you!”
Jose Luis Galvis – Copywriter & Course Creator
Chris’s 5 day workshop was down to earth with no marketing hype.
He has a genuine desire to help Business Owners and regularly provided value which I could apply to my business immediately. Quite a few times my assumptions were challenged and I came away with a fresh perspective on how to approach Sales and Marketing in a methodical way. Yes, it was challenging getting up at 3:30am here in Australia, but well worth it .
Ken Hawkins – Kip McGrath Hunter
It opened my eyes and relieved some of the worry I have with starting my own business.
“I have just watched day one of the workshop and wanted to let you know I really enjoyed it, it opened my eyes and relieved some of the worry I have with starting my own business. I had a very traffic focused mind and you have changed that and I completely see now changing that focus would really work.”
Cally Thornton
I am THE poster boy for this!! WOW
And….I’m lovin’ your content.
Your FREE stuff is better than most of the marketing and sales “systems” I’ve invested (read wasted) money in :-(
In one of your trainings, you said more and gave more value in 7 minutes than some do in 7 hours (no fluff or BS)
But, my journey is not as important as my destination…so THANKS Tour Guide Chris :-).
~ Joe Johnston
Spoiler alert: don’t expect hype, ´motivational talk´ and bells and whistles.
“Although Chris denies being a guru, he knows more about getting and keeping customers than many gurus out there – combined. Everyone serious about customer acquisition should attend his 5 Day Workshop. Spoiler alert: don’t expect hype, ´motivational talk´ and bells and whistles. Just systematic, actionable, and ready-to-apply knowledge. Priceless!” .
Nick Grubisa – Best-selling author and Business Strategist to TOP10 companies
I want to thank you for meeting with me on so many occasions and your Engineered Marketing course.
“By way of background, during the course of my career, I’ve seen so many marketing people take a siloed view on marketing. For example, if they sell SEO, then that is the only answer, or if they sell Facebook ads, that is the only answer.
Few marketing people approach marketing as a longer-term project and look at it from the 60,000 foot view (strategically) and then look at the actions needed to accomplish the goals (tactics). On top of that, being a financial person, I like the fact that you don’t just create temporary solutions but systems that are data driven. Most marketing people I run into, say spend the money and see the results – which never happen.
Bottom line (spoken like a real financial person), I think that your 360 approach to marketing is a refreshing gem and welcomed in an environment of hucksters and people who sell the latest snake oil.” .
~ Jeff Prager, Co-founder, The CFO Project
I want everyone on earth to work with you.
“The core of what you teach and express, is so accurate and foundational. When I see people struggling, it’s because they don’t know the things you talk about. They don’t know who they’re talking to, and how to talk with them. Let’s get clarity on the essential parts of your business, when they get that, I KNOW they will succeed.”
~ Shayna Rose
Actress/Producer/Entrepreneur